With news traffic down in the post-Trump era by anywhere from 20-50%, isn't it time for publishers to think more creatively about their monetization strategies vs. continuing to blindly follow the NYT, even though they are not the same publication? The battle for the subscriber continues to intensify as more
Thoughts, stories and ideas.
Today we, Paygo and Dan Rather, are launching a public test of a new type of monetization model for Journalism - a Micropayments based Paywall for high quality content. The goal is to give consumers access to trustworthy content while helping Publishers and Creators better monetize the great content they
News organizations that have struggled financially may find that less money could actually equal more. As content moved online and companies adopted a digital advertising model that’s free to consumers, these companies have been subject to falling prices, shrinking budgets, and lowering quality. A business model that relies on
The Internet transformed the way people consume and share news, but that move online also put pressure on journalism and the Publishing industry. And the financial uncertainty faced by individual news organizations ultimately threatens a free and independent press. Nearly three decades since the major newspapers established their now-famous websites,
Publishers are keen to get consumers to become subscribers. The problem? Consumers are reluctant. Most news organizations have focused their revenue efforts on launching subscription services in order to acquire users. These companies use paywalls and a free, ad-supported business model as a funnel for subscribers. And because publishers have
Do Americans really hit Paywalls? Just released survey by Paygo Media digs deeper into Americans' interactions with Paywalls. The survey was conducted in August 2020 on a representative sample of Americans over the age of 24 (n=324). 43% of Americans surveyed hit a Paywall The proliferation of Paywalls has
It’s been an exciting 3 weeks since launch, battling bugs, obvious features (e-mail sign up, duh…), user feedback. Here are our observations (yes, lots of methodological caveats, small sample size, small content pool etc) Our main challenge is finding the equilibrium: Product Market Fit - the technical definition is